Advertising is the publication of facts about a product to awaken the public's interest and to persuade them to buy. Advertising is any means of persuading the public to buy more of a particular product.
It is in this lucid manner that this book will teach you advertising.
It clearly explains the various types of advertizing. They are the informative, persuasive, competitive, mass and specific forms of advertising.
It analyzes the distinctive methods of advertising. They are the direct advertising and the indirect advertising.
It appraises the sterling media of advertising. They are the radios, televisions, newspapers, magazines, posters, handbills, direct mails and internet.
It evaluates the radio and television as media of advertising. It throws light on the good and bad sides of radio and television as media of advertising.
It examines the newspaper and magazine as media of advertising. It sheds light on the good and bad sides of newspaper and magazine as media of advertising.
It discusses the poster and handbill as media of advertising. It highlights the credit and debit sides of poster and handbill as media of advertising.
It identifies the cinema, hoarding and direct mail as media of advertising. It casts light on the credit and debit sides of cinema, hoarding and direct as media of advertising.
It analyzes other media of advertising. They are the price list, free sample, window dressing, trade fair, trade exhibition and internet.
It clearly explains the factors that you should consider before you choose any medium of advertising. They include the target audience, cost of the medium, coverage of the medium, type of product and the number of audience likely reached by the medium.
And it explores the striking merits and demerits of advertising.
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