Hard Sell by Jamie Reidy

Hard Sell

By Jamie Reidy

  • Publication Date: 2010-11-30
  • Genre: Biographies & Memoirs
4 Score: 4 (From 57 Ratings)

Book Summary

Jamie Reidy is the guy who's been there, done that, and walked away with the insider stories. Inside Hard Sell: Now a Major Motion Picture LOVE and OTHER DRUGS, you'll find yourself rooting for Reidy and shocked by the realities of the world that paid his salary.

This comedic expose traces Reidy's experiences from Pfizer training to life as the "V-Man," when Reidy became Pfizer's number-one drug rep during the Viagra craze. With equal parts self-confidence and self-mockery, Reidy takes the reader on a hilarious romp through pharma-culture while revealing the controversial side of the drug industry. From viewing a circumcision to gaining a doctor's rapport to providing insight on why doctors choose to prescribe Drug X over Drug Y, and from how to bargain "sigs" and "scripts" to why the Viagra pill is shaped as a diamond, Reidy discloses everything.

A witty, behind-the-scenes look at an industry that touches everyone in America with a prescription, Hard Sell uncovers truths about the pharmaceutical industry you'd rather not know and practices you'd like to believe weren't employed.

Hard Sell has been adapted into a major motion picture starring Jake Gyllenhaal and Anne Hathaway.

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Book Opinions

  • What?

    By baysky
    Good Luck trying to find redeeming value in Reidy's book. Reidy admits he's a lazy slacker who can't find the energy to go to work. So he quits his job finds enough energy to write an expose from an insiders view as he burns not only his bridges, but fries all of his co-workers who remain behind. ...who needs enemies?
  • Best sales book ever

    By Billy Goad
    I couldn't stop laughing. Great read!
  • Good book!

    By Hlynn84
    As someone who works in sales I appreciated everything Reidy had to say and related. If you work in any form of sales you must read this book!
  • Fun, quick book

    By Christinegracejack
    Funny read and great insights into this salesman's life