Pioneering Shopper Marketing by Meinhard Hausleitner

Pioneering Shopper Marketing

By Meinhard Hausleitner

  • Publication Date: 2011-10-02
  • Genre: Business & Personal Finance

Book Summary

This book summarizes shopper marketing know how and experience acquired over the last decade at companies like brand designer Landor/Y&R, The Coca-Cola Company and RTC an in store retail activation agency. Many examples, data and insights in this book are based in the beverage industry but all concepts, processes and principles apply to any CPG category and brand.

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